Course curriculum

  • 1

    Playbook #1: Brand Positioning

    • Welcome To The Brand Positioning Playbook
    • Brand Positioning Overview
    • Positioning vs. Messaging
    • Start With Why
    • Mission and Vision Statement
    • Brand Positioning & Communication Templates
  • 2

    Playbook #2: Defining Personas

    • Welcome To The Persona Playbook
    • What Are Personas?
    • Developing Your Personas
    • Validating Your Personas
    • Using Personas Effectively